Use Case
Lovys re-enters Spain after AI visibility audit
Lovys asked us to boost visibility on home insurance; within two weeks we found they were already #2 in Spain inside LLM answers despite having exited the market, triggering a rapid re-entry and new product experiments.
Initial LLM position
#2 in Spain (home insurance)
Time to first insights
2 weeks
Re-entry timing
3 weeks post-insights
Team engagement
+2 stakeholders added
The situation
Lovys operates across multiple products and countries and asked us to increase visibility, starting with home insurance.
Two weeks in, we discovered Lovys was already ranked #2 for home insurance in Spain, even though they had stopped commercial operations there over a year earlier.
What we reported
We packaged the findings for the Head of Marketing, showing where Lovys stood and why models still recommended them in Spain.
- Mapped the competitors showing up in LLM conversations and the products they pushed
- Explained why LLMs still surfaced Lovys in Spain despite the paused operations
- Isolated the narratives and sources driving preference toward Lovys
Impact and next moves
Based on the insight, Lovys re-entered the Spanish market three weeks ago to capture the demand LLMs were already sending their way.
Two additional team members joined the bi-weekly calls to expand experiments to pet insurance and auto insurance across Europe.
What to steal this week
Audit dormant markets for unexpected LLM visibility before re-entering; use citation-level analysis to decide where to double down.
- Run competitive and source mapping on legacy markets to spot residual demand
- Trace why models recommend you (or not) and fix narratives at the source
- Spin up expansion experiments in adjacent products once visibility signals are strong
Kinro POV: keep a watch on legacy markets
Dormant markets can still generate LLM-driven demand; the fastest wins come from spotting and converting that hidden visibility before competitors do.